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News Corp. Brand Will Survive News of the World’s Demise
Will the News of the World fiasco hurt the News Corp. brand? I doubt it, for the same reasons that brands like Martha Stewart and Michael Vick have bounced back. While the hacking has slowed down the...
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Counterfeit Brands from China and in China
If copying is the highest form of flattery, businesses in China truly loves American brands and American advertising. Sometimes the copying is funny, like this Chinese take on KFC: Sometimes it is...
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Google+ Screws Up the Brand Trust Equation
I was right in the middle of writing a blog entry on how the well-documented trust problems of the Facebook brand have left a gaping strategic hole that could have allowed Google+ to topple the social...
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Justin Bieber in Brand Endorsement Trouble?
Justin Bieber has become the latest celebrity brand spokesman to find himself in brand trouble. Advertising Age wrings its hands at the damage his prank could do to his power as a celebrity endorser...
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Tavern on the Green a $1.3 Million Brand Name?
Reuters reported yesterday that investors have offered Tavern on the Green bankruptcy trustees $1.3 million to buy the shuttered restaurant’s name. The investors want to market food items such as salad...
View ArticleMarketing Brands and 9/11
Last May in a Marketing Daily commentary, Beau Fraser commented on the phenomenon on “marketing tragedy,” companies doing a tie-in with natural and man-made disasters. The danger is coming off as...
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On Forbes.com Today: The Al Qaeda Brand Died Last Week
Please visit Forbes.com for our article on the demise of the Al Qaeda brand following last week’s drone attack on Al Qaeda’s most visible marketing executive and Inspire magazine publisher/editor....
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Greyhound: When Your Brand Is a Symbol of Awfulness
Alec Baldwin has “apologized” for his boorish behavior on a recent American Airlines flight by slamming the airline’s service, claiming: “Filthy planes, barely edible meals,” making “air travel...
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BBC News Interviews Merriam Associates About Google Doodles
Several months ago, we wrote about the unique way Google uses its logo on its website. Most brands consider their logos to be sacrosanct and unchangeable. Google changes and plays with its logo all the...
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Samsung vs. Apple: Hip to Be Square with Round Corners?
The ruling that Samsung stole technology from Apple could devastate the Samsung brand–but it may prove just as destructive to the Apple brand. Already media wags have been calling the Android phone...
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KFC in China Faces More Than a Branding Problem
Chinese companies made headlines a few years back with lead tainted toys and pet food that sickened cats and dogs. Now a US company is coming under fire in China. KFC is alleged to use excessive growth...
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A Political Cause Skitches on the Monsanto Brand
Opponents of genetically modified foods are successfully skitching on the Monsanto brand. As a kid growing up in Chicago, I used to grab the fenders of passing cars for an exhilaratingly fast slide on...
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Manufacturing.net: Addressing The Demographic Challenge Of Knowledge Management
Working with Everbrand, we helped rebrand a revolutionary technology for managing corporate knowledge: Auros. Writing with Jeff Moffa, Vice President for Knowledge Systems at Auros, we wrote this...
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Recalls Toyota Brand vs GM Brand: GM Smashes Its U.S. Recall Record and the...
Yesterday, GM announced yet more recalls that brought the total number of vehicle call-backs to an all-time record. The damage to an already hurting brand–see “Switchgate”–is incalculable. The idea of...
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Adrian Peterson and Vikings Brand: Guilty Until Proven Innocent
Brand sponsorship requires a rush to judgement. Though Adrian Peterson has not been found guilty of a crime, brands can’t afford to serve as a backdrop to the drama of indictments and investigations....
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Contributing to Moms Mean Business
I was honored to work with the authors, contributing insight into a key entrepreneurial trait: How to do what you don’t know how to do and making money doing it. Read how to have the confidence,...
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Deflategate–The Newest in a Long Line of -gate Scandal Name Brands
Deflategate–the shameful scandal involving under-inflated footballs that Tom Brady, Bill Belichick, and the entire Patriots organization unbelievably have no knowledge of and no responsibility for–is...
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